Posted on Fri, November 20, 2009 at 10:24AM
Magazine publishers might be facing more competition for print readers. Retailers are now getting into the glossy game. Today, Forever 21 launched their budget-conscious fashion, beauty, and lifestyle magazine. Their "book" is available in all Forever 21 locations and is free with a purchase of $40 or more. The magazine will also be available online starting Monday.
On a high end note, Chanel is capturing their brand's couture essence with their hot off the press mag, 31 Rue Cambon . Karl Lagerfeld developed the concept for the ongoing project and entrusted Olivier Zahm, editor of Purple magazine to handle art direction. Like Forever 21, this glossy is only available in Chanel stores but we look forward to the day when we get flip through both mags while on the grocery store check out line.