Louis Vuitton’s Spring 2010 menswear collection, inspired by New York bike messengers, was shown in Paris on Wednesday, June 24.
Did it work? Yes, in a roundabout way. LV portrayed the bike messenger as hipster dandy or as “Gentleman Butterflies” has described in the show’s program notes. Theme aside, the show had plenty of strong ideas, urban boho gentleman complete with hats and abstract expressionist splash painted nylon blazers, which, in a zany use of technology turned out to be blown up images of butterfly wings.