Posted on Wed, April 7, 2010 at 9:30AM
From Gossip Girl to The City, Kim Kardashian to Rosario Dawson, Boy Meets Girl (check out our sale today) founder Stacy Morgenstern Igel knows how to create clothes that have hit the stylish sweet spot in celebrity culture. But the beauty of Boy Meets Girl—which Igel started 8 years ago after working with the likes of Elie Tahari and Zandra Rhodes—is that the label’s brand of flirty yet comfy clothes makes just as much sense for us regular folks. From sweatshirts to jumpers to skirts, many emblazoned with the company’s unmistakable silhouetted logo (of, yes, a boy and a girl), Igel has cornered the market on easy, cozy pieces that you’ll actually want to be seen in. Here, Igel tells ideeli about why she loves Patti Smith, her favorite blogs, and her plans to get on Oprah.
Who have been your biggest style influences and why?
I’m going to give you my holy trinity of influences. First, Coco Chanel, who famously said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” I agree. I am fortunate to find inspiration in many, many things. I think that’s why I am so happy working as hard as I do – I’m so passionate about designing and so inspired by my work. Second, Kate Moss. Of course she’s a beautiful and confident woman, but what I love about her is the way she effortlessly transitions from eclectic vintage to high fashion (and even mixes and matches within the same outfit). She never looks like she’s trying to put an outfit together – everything looks like it just naturally belongs on her body. Third, Patti Smith. She has stayed true to her edgy stylishness since the 70s. She’s unflappable.
What blogs/sites can you not live without?
I have to admit, I’ve become addicted to blogging on my own site. I’m also addicted to and spend a lot of time on my social media sites discussing Boy Meets Girl® and fashion with people who care about these topics as much as I do. Social media is also a wonderful way to connect directly with my clients. Other sites I love tend to be run by equally dedicated/obsessed bloggers and editors, like:
Late Afternoon – I love Liz’s style and her personal connection to her audience.
Saucy Glossie - I also love Lindsey’s style and how she captures her personal style on a budget for her audience. Stylish and affordable is key!
The Sartorialist Guilty pleasure; love how he captures style and his photography is truly amazing.
Style.com - Love it, especially during Fashion Week to catch up on all the runway shows. The editors capture each show with enough content that you feel like you were in the front row.
WWD.com - I have been reading it since the day I started reading. It is my bible for what is happening in the fashion industry.
WhoWhatWearDaily – Hillary and Katherine so an incredible job of giving you a daily dose of fashion & style. It is a must-read along with WWD in the morning.
Chictopia - I love this site for how it captures individual style from real people from all over the world.
What are you most excited to start wearing now that the weather's warming up?
The Boy Meets Girl® Lexie romper. I love wearing rompers/jumpsuits; it makes my life easy in the morning. Pull one on and I am set to go. The Lexie romper is made of fleece and burnout, and is both comfortable and sexy. I pair it with vintage gold printed cuffs and statement shoes. Right now, I have my eye on the Lanvin heels with chain details (Anyone know where to get those for a deal, LOL?!).
What are your plans for world domination (ha!)?
I’d like to accomplish three things in the near future. First, I’d like to open up stores. We’ve looked at some spaces in various cities and are figuring out how to get into retail without overextending ourselves. Second, I’d like to have a larger international presence. Third, I’d like to get more involved in accessories and licensing – I think we’ve only just begun to scratch the surface there and the brand is iconic enough now to begin doing that slowly and smartly. Ohh...and if you’ve read any of my social media sites, you know that I desperately want to be on Oprah before the show ends. It's always been a dream of mine, so if anyone out there can help me, get in touch with me on Facebook, Twitter, or via my blog.
What's your style philosophy?
My design mantra is “couture comfort©.” I don’t design for the runway. I design for real people. And what real people want is to be stylish and comfortable at the same time.