We totally heart Tart, a California-based line that creates dresses, leggings, tees, and wraps for spunky, sassy women. We recently had a little chat with Tart founder, Jamie Finegold.
We love the name of your line but the line is not tarty. How did you decide on that name? The Tart girl always wants to feel sexy. She doesn't always want to dress likes she is going to Vegas, but loves the feeling that she gets when she wears our clothes.
I heard you got your start creating clothing for sorority girls. How did a straight dude end up designing outfits for sorority events? It kind of fell in my lap. I was designing a line of beachwear and selling it in the dorms at UCSB. A sorority girl asked if i could make their rush dresses. It seemed easy enough. I started making sorority dresses for schools all across the west coast. It turned out to be a great way to learn the process of producing garments while meeting girls.
Lucky you! What is Micro-modal fabric and why do you use it? We use the finest modal on the market today. It took us years to develop what we feel is the ultimate in luxury and wearability. Most of the imitators don't have the hand, the drape, or the ability to be washed over and over and keep its original integrity like ours. There is nothing like it out there. We call it our secret sauce.
Sounds yummy. How many designers make up your team? We currently have 5 designers and myself.
What do you find inspiring? Talking to women about what they love and hate in clothing. I am a great listener and love to engineer styles that compliment a women and make her feel special every time she puts it on. Once you have worn Tart, you will be a repeat customer. Our fit is impeccable. We take great pride in delivering superior quality that will stand the test of time.
I am sold! What are your top ten tunes on your play list? Michael Jackson just took it over. I'm an eighties kid, there were a lot of amazing things that happened in that decade, especially great music.
Totally agree. What is the most treasured item in your closet? Gucci velvet sport coat
Wow, I am having a fashion flashback. I totally loved the red velvet Gucci pant suit Gwyneth Paltrow wore at the VMA's in 1996. Anyway, do you have Fashion heroes? Absolutely...Tom Ford, Calvin Klein who I once met, he told me he loved the label...I freaked. Donna Karan , Giorgio Armani, Gianni Versace, and Halston- all pioneers in the field.
I bet Calvin thought you were cute too. What is your favorite fashion time period? If had to pick one, I would have to say the Studio 54 era with Halston at the helm. It was a revolution that was happening. Super glamorous and sexy. People pushing through to a whole new place. Tart certainly embodies that mood and tries to push forward, always remembering it is about getting noticed.
What is the must have item for women for Fall 2009? Sequins....they are back!
Famous Last Words: This piece is so money!
Now you can dress yourself in TART at "ideel" prices. Sales starts July 10th at 11:00 AM EST. Save up to 59%!